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Mood Matching Campaigns

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Mar. 9th, 2006 | 04:08 pm
posted by: frankdbunny in vm_campaigns

There's one more week until the next new episode airs, and ratings for this episode are extremely important. If you don't believe that the show's in trouble and needs an improvement in ratings to be renewed, read this:

Season Three, No Guarantee

If you do believe it but don't know how to help, or think you're just not in the right mood, we've put together a resource for you that we hope will inspire you. We've come up with a list of campaigns for each of 5 VM-related moods. So every time you want to help the show, you can come here, decide what mood you're in, and campaign away.






ANXIOUS/DEPRESSED
These are the moods where you're worried about the future of the show. You've been thinking about the ratings, you've been listening to the pessimistic voice in the back of your head, or dwelling sadly on past cancellations of shows you loved. You know you would feel better if only you could do something tangible to help the show, so you could feel like you were back in control. Big, lofty campaigns are too much for you to contemplate right now. You're too overwhelmed. You need something with immediate feedback. Quick, short, effective.





    CAMPAIGNS FOR THIS MOOD:
  • Write on a dollar bill. In fact, write on as many dollars bills as you can get your hands on. Then enter the bills into wheresgeorge.com and write the website (wheresgeorge.com) on the back, so people will know to go there and let you know they've received it. You won't get a hit for every single one, but from time to time you will, and you'll know your message is making its way around the country.
  • Sign up at TV.com and add Veronica Mars as one of your favorite shows. With enough people, we can raise the show's standing on the site to the Top Ten visibly listed on the main page.
  • Vote in polls that support Veronica Mars. It just takes a second and feedback is immediate. If you still feel anxious, clear your cookies and vote again. Repeat as necessary.
  • Sign petitions that could help the show like this.
  • Fill out the postcard. One stamp later and its sent off to UPN to count you as a viewer.
  • Write to Kristin Veitch or Michael Ausiello (or some other TV columnist) and try to get them to mention the $4000 Shower postcard campaign. This is likely the BEST way to get exposure for this campaign and make it really take off. If it's Monday, try to join Kristin's weekly chat and bring it up there, where people will have to see it.
  • Get episodes of the show to your online friends. For anybody who will listen, find a way to get them copies of a few episodes and convince them to give the show a try. This is easy, feedback is immediate (within 45 minutes) and positive feedback is SO good. If they like the episode, hook them up with a way to get more, and you may be well on your way to getting the show another convert. As soon as they're really hooked, you can get them to start doing the things on this list, too, and then you'll have twice the power!






EXCITED ABOUT THE SHOW
Just rewatched an episode, or looked back at old screenshots of your favorite moments, or caught an exciting preview for an upcoming episode, or read a good fanfic? These are the moods where you want to share your love of the show with the world. You're feeling great, and you don't mind being a little wordy in spreading the love. It's not about campaigns, really. It's about shouting your love for VM from the rooftops. But if there's a convenient way to do that and help the show at the same time, then hey! Even better.





    CAMPAIGNS FOR THIS MOOD:
  • Give feedback about an article about VM. We're guessing that publications, much like fanfic writers, love feedback. The more they get, the happier they are. The more they get on Veronica Mars stories, the more likely they are to keep writing nice stories for us and get us the double-bonus of exclusive interviews PLUS exposure for the show. It's pretty awesome when it happens. And since you're already feeling great about the show, you'll be happy to read through a couple old articles you may have missed, or new ones that just came out, and tell the author and the publication (TV Guide, EW, or whatever) how much you enjoyed reading about this show, and maybe suggest a couple of people from the show you'd like to see interviewed in the future.
  • Write a livejournal entry about Veronica Mars. Tell your friends why you like it. Gush as much as you want. Use lists. Use pictures. Use quotes from famous people. Offer them incentives for trying a couple of episodes. Or, if you're feeling more subtle, write it as more of an essay analyzing some aspect of Veronica Mars, and hope that it catches the attention of some non-fans and makes them curious. THEN offer them incentives for trying a couple episodes.
  • Arrange a viewing party. Offer to cook (or order) dinner for people if they come to a VM mini-marathon. Show a few episodes you like (you should be able to fit in at least the first 4). Get them to bring friends. Make a cool party out of it. A lot of people who don't expect to love the show might still come to a social event like this. And then once they're hooked, they can finish the rest of the season on their own. Or you can make the party a weekly thing. Whatever.
  • Write reviews of the show and of individual episodes on TV.com. This may not help immediately, but it's fun, and since that is a large site with a varied but TV-loving audience, this is a great place to find new viewers.

    NOTE: EXCITED fans can also refer to the next mood for campaigns ideas...






FRUSTRATED WITH SEASON 2
When you're irritated at what you see as a decline in the show's quality and are missing the good old days of S1. You can still support the show. Put that nostalgia to good use and relive great moments fo S1 by supporting Season One DVDs. Remember that increasing the fanbase means larger ratings which can help increase the show's small budget to improve its quality next season.






    CAMPAIGNS FOR THIS MOOD:
  • Write a review on Netflix. Gush about how great Season 1 was and how much you loved watching it. Even if you're doubtful about the current direction of the show, getting people to pick up the first season will do plenty of good.
  • Write a review on Amazon.com. Same as above, but for a slightly different audience.
  • Make your very own Amazon List or Guide and include VM S1 DVDS on the list. Here on the lists or guides, you can gush away on your S1 love. Just pick a subject and type away!

    NOTE: Additionally, any of the campaigns above can be done to potentially help get a bigger budget next year to improve on the snags you might see this year. Especially helpful is Supporting the Advertisers.







DETERMINED
This mood is similar to worried, but with a more optimistic spin. You know that the show is in trouble, but you are going to do every last thing you can to get it right back out of trouble. You're confident you can make a difference and you want to
make as much difference as you can. These are the campaigns that don't necessarily have immediately effect but are some of the most.







    CAMPAIGNS FOR THIS MOOD:
  • Request DVDs at library. Also request at local video stores that don't have it yet. It's a lot easier to convince someone to watch the season when it requires a small commitment than when it requires a $50 leap of faith. Libraries and video stores do listen to the requests people make, and if you convince them to buy only one set of DVDs, that one set could end up hooking dozens of people.
  • Write Amazon.com list. People looking for what to read or watch next sometimes use lists or guides on Amazon.com. If they see Veronica Mars at the top of some lists, they might check out the DVD reviews, which are glowing, and they might be convinced to check out the series. And even though you only make the list once, this process can keep happening over and over again.
  • Give feedback to advertisers. These are the guys who are actually paying for the show. We want them to feel like Veronica Mars is a good investment.
  • Suggest to a publication (perhaps a local newspaper) that as a viewer you would be interested in a review of the VM S1 DVDs, and possibly even offer to lend your DVDs for this purpose. If this works, it would be AWESOME in effectiveness, although I haven't tried it yet. Be the first!
  • Arrange a VM viewing club at your school or workplace, during lunch or breaks. People are way more likely to watch if they are watching with people than alone, especially if it's at a time where they won't be busy. Plus, if you get a group going, other people at school or work will notice and they'll be interested as well.
  • Start a facebook group at your school. If there isn't already one, there should be. You can use it to remind people when there are new episodes and to arrange VM events.







GEEKY
These are the times when you've just watched an episode for the fifth time, or you read an interview and realize you already knew everything that was in it. If you're so full of VM-knowledge that you feel sort of silly at the amount of brainspace you have devoted to VM trivia, put it to good use.






    CAMPAIGNS FOR THIS MOOD:
  • Mention VM on forums. Many people still haven't heard of the show, and dropping a subtle reference about the show can perk their curiousity.
  • Edit Wikipedia entries. Linking VM-related subjects to the show's page helps spread awareness of the show's existence. One click might just lead people to something they'd like, just never knew of it before. With the overwhelming pop culture references used in the show, it's a chance for the show to reach a wide range of different people.
  • Edit the TV.com site (once you have enough TV.com "cred" to be allowed
    to do this)
  • Engage a tricky-to-convert nonfan in a conversation about why they should give the show a chance. Use all your awesome VM knowledge (of guest stars that have been on, reviews, which episodes to try depending on what this person likes, and so on). For help see Convincing the Skeptics.



Remember, there's no reason for campaigning to feel like a daunting task. Most of these activities are quick and fun, and there's also the added bonus of feeling good about helping the show. Every little bit helps, so don't just stand idly by. Get into the Save Veronica Mars spirit.

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Comments {2}

I've made a post on EONLINE

from: anonymous
date: Mar. 15th, 2006 05:53 pm (UTC)
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Hello guys,

I made a post on E! about this website, and I am going to do the shower campaign and any of the other ones I can do! I am hoping through everyone's great effort we can all keep this show going! Thanks

Nicole

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Sample Letter used for Letter Writing Campaign

from: anonymous
date: Mar. 31st, 2006 08:01 pm (UTC)
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Here's an edited letter I wrote after the CW press release to the Wash Post's TV Critic. She never responded, but it frames (I hope) a decent argument to watch and keep around the show. Use what you like and send to your local paper.

>>
Thanks for the article on the UPN/WB merger. I read the press release yesterday and your piece did a good job filling in some gaps on viewership levels and the netlets profitability since inception. I've been reading your column for several years now and as an avid tv junkie, can't wait till Wed for the expanded TV section.

On the subject Veronica Mars, I think you give the show the short end of the stick. Yes, it's done modest ratings, but it also happens to be their most critically acclaimed show and one that continues to attract a devoted audience, especially in the young, female demographic UPN craves. I am constantly getting people addicted to it and think you should give it a closer look, and by doing so encourage your readers. Don't just take my word for it:

Stephen King wrote in a Jan 2006 issue of Entertainment Weekly (Issue 859), "If Veronica Mars is so cheap to produce (compared, say, to the per-episode budget of a show like Lost), how can it be so good? And how come budget seems to have so little to do with the relative merit of TV shows? For that matter, why is Veronica Mars so good? It bears little resemblance to life as I know it, but I can't take my eyes off the damn thing."

“Lost” co-creator Damon Lindelhof wrote, “Rob Thomas is a frigging genius! I genuinely hope (GENUINELY) that VM does awesome on Wednesday night. If UPN even THINKS about cancelling or futzing with it in ANY way, I'm gonna cry like a little girl." (http://www.aintitcool.com/display.cgi?id=22281)

"Buffy/Angel/Firefly" creator Joss Whedon loves Veronica so much he guest-starred in a episode earlier this year and wrote this review, "My peeps and I just finished a crazed Veronica Marsathon, and I can no longer restrain myself. Best. Show. Ever. Seriously, I've never gotten more wrapped up in a show I wasn't making, and maybe even more than those. Crazy crisp dialogue. Incredibly tight plotting. Big emotion, I mean BIG, and charsimatic actors and I was just DYING from the mystery and the relationships and PAIN, this show knows from pain and no, I don't care, laugh all you want, I had to share this. These guys know what they're doing on a level that intimidates me. It's the Harry Potter of shows. There. I said it."

It was among AFI AWARDS 2005 Official Selections Sixth Annual AFI Almanac Names 10 Most Outstanding Motion Pictures and TV Programs of the Year.
It won E! Online's Annual Save Our Show last year.
Matt Roush and Michael Ausiello from TV Guide heap regular praises on it.
Hercules from Aintitcool.com states along with “Lost” and “Battlestar Galactica,” “Veronica Mars” was one of the three best new shows on American television last season.
TV Gal from Zap2It.com named it her 4th favorite show behind Everwood, Lost (V Mars' time slot competitor), and Arrested Development (a similarly low rated show that has gotten a lot more press as a critical fav.)

So you get the idea. I love the show.

I'm excited about the merger. I love the small networks, because they tend to take more risks and leave creators to their work. I think CW will be a more viable competitor to the Big Four. And as WB's president recently expressed, you don't have to win the ratings competition when your show sells well on DVD.

Thanks for taking the time to read all this. Hope you enjoyed it and it moves you to add another show to what must be an already heavy schedule.
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